Around 25 journalists from the Alpine countries will travel by train and by bus, following an itinerary schedule that takes in spectacular Alpine crossings such as crossing the Rosà Plateau at the Matterhorn on skis or a hot-air balloon trip from Innsbruck/A to the Berchtesgadener Land/D. Also on the agenda are daily press talks on subjects such as sustainable mobility and eco-friendly tourism in the Alpine region. On the last day of the trip a large-scale summit meeting is to be held in Werfenweng/A to review the "Alpine Crossing" media trip.
"Alpine Pearls" is the umbrella brand for sustainable tourism using gentle mobility in the Alpine region. 22 municipalities from Austria, Germany, Italy, France, Slovenia and Switzerland have teamed up to co-operate in this way and offer their guests holiday pleasure in the Alps based on the notion of sustainability.
Source: http://www.alpine-pearls.com (de/fr//it/sl/en/jp)