Enhancing local food tradition as an element in the process of diversification and sustainable development.Brief descriptionThe town of Massello is a small mountain hamlet with fewer than 100 inhabitants located in the upper Germanasca valley (Turin), with an area of 3900 ha at an elevation going from 1200 m in the bottom of the valley to the 3027 m of the Ghinivert. Our town has only been marginally influenced by the tourism standardisation processes that have affected other Alpine towns, which has made it possible to protect and preserve the environmental context and the invaluable richness of flora and wildlife.
AimsDevelop public initiatives for services and environmental sustainability in order to foster integration and diversification of the local "tourist product"; foster the idea of public-private partnerships; contribute to the development of a local systemic tourist economy; improve the social and economic consequences of the local tourist activities by means of a multiplier effect which acts as accelerator for new projects and that favours new jobs in the Massello area and for the whole upper part of the Germanasca Valley; ensure a high degree of innovation and transfer of management strategies of the territory. RealizationOrganization of visits and workshops (February 07 - June 08) aimed at adults and children to explain to them the concept of happy eating which, besides taking care of one's health and needs, meets the requirement for finding out about the history, emotions and memories connected to agricultural work and the production of resources while protecting biodiversity and traditional mountain productions; international conference on wildlife during which a workshop on wildlife and mountain pastures is envisaged; survey on the agricultural food production of the upper valley (with the participation of nearby towns) and on market margins and potentials which include store owners, occasional tourists and people who come to the valley on a regular basis. Preparation and publication of brochures on the natural features of our region: flora, wildlife and their evolution with respect to man's activities. InvolvedLocal tourist professionals and agricultural producers for training and promotion projects. Slow Food Association for teaching and workshop organization. FinancingDYNALP2 Contribution (Euro) : 10,000 Contact person
Comune di Massello |
